“You can’t be just a little bit pregnant.”
This is one of my favorite sayings that sums up the way you should tackle all initiatives in your business.
Yesterday I had a consult call with a two-unit chain on the growth path. They were doing a nice six figures in catering. Considering they were only using on-site signs and flyers to promote it, they’re doing well. They wanted some ideas about how to grow their catering sales, and there was a lot more they could be doing.