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Will Google Kill Your Catering Business?

Michael Attias Apr 8, 2015

At one time, Microsoft ruled the world.

Now the title goes to Google. Who’d a thunk that the champion of search engines would have their hands in so many technological pockets? Personally, I can’t wait for the Google driverless car technology to make it to Tennessee.

Imagine setting the GPS for Florida and sleeping all the way there. 

With all Google touches, search engines are their bread and butter. Any time they make a change to their search algorithms, web designers, programmers and search engine optimization specialists rush to keep up.

Recently Google announced that websites that are not mobile friendly will be adversely affected in search engine rankings. Will this kill your catering business? Probably not, but you can’t afford to lose search engine rank with a non-mobile friendly site.

Google recognizes that more and more web searches are coming from smart phones. As the #1 search engine, people trust Google to give them relevant search results. How happy would you be if Google sent you to a site you couldn’t navigate or read?

So what’s the answer?

First, you need to determine if your site is mobile friendly. If you send an email to Nicole in our office ( Nicole@RCSMailBox.com ), she will analyze your site at no charge. Just be sure and include your contact info.

If your site is not mobile friendly, call the firm who designed it. They may have a fix.

We are also available to design your website. 

If you have online ordering, make sure that service is mobile friendly as well. We offer a mobile enabled online ordering interface.

Last week, while in Memphis, I had dinner at the Rendez Vous. It’s been a tradition, since I was in high school. Looking around the restaurant, nothing has changed. That is probably the ultimate restaurant, an institution that doesn’t need to change.

However, even if you own an institution, you’d better make sure your technology changes to keep up with the rest of the world. Google’s changes to its search algorithm is a perfect example. 

Again, to determine if your site is mobile friendly. If you send an email to Nicole in our office ( Nicole@RCSMailBox.com ), she will analyze your site at no charge. Just be sure and include your contact info.

NOTE: Last year I put on a full day catering seminar in Baltimore with one of my most successful clients and longtime member, Frank D’Antona with Cantina Mamma Lucia in Baltimore, Maryland. We had to turn people away last year. 

One attendee, Vince with Trinacria credits us with his best catering Christmas season. He did over a hundred thousand dollars in catering for December 2014 versus $12,000 in 2013. 

Saval Foodservice is sponsoring the event this year. It will be held Monday, May 18, 2015 near the Baltimore airport.

So if you have any interest, please go to www.CateringSeminars.com/baltimore for complete details. Hope you can join us. 

Well, that’s all for this issue.

To Your Restaurant's Marketing & Catering Success,

Michael Attias

Restaurant Catering Software

P.S. – If you need help growing catering sales, then please go to www.RestaurantCateringSoftware.com and download my free eBook: Cater or Die! 

P.P.S. – I make a limited number of time slots available each week for a free Catering Strategy Session with me. (You also get a catering menu critique and free analysis of your website for “Catering Effectiveness”). For complete details and to grab one of the limited spots, please go to:

http://www.restaurantcateringsoftware.com/catering-planning-strategy-session

P.P.P.S. – Please check out my podcast at www.RestaurantCateringSmarts.com

P.P.P.P.S. - Anyone wishing to reprint my articles may do so. Please email me for the bi-line to use for proper author’s credits.

Topics: catering software, catering websites, catering calendar, catering website searches, catering websites and Google

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