I thought the two months my girlfriend and I were quarantined this spring would set the record for the most takeout ordered in my life.

I was wrong.

Almost seven weeks ago, she developed COVID-19. My case started four days after hers.

Since offering takeout, curbside and delivery has become a crucial component to restaurant and catering businesses in this current climate, we’ve further upgraded our online ordering platform to make the process even easier for your clients.

A few weeks ago, in the first part of this series, we discussed some of the ways that you can continue to grow your catering business and get more catering orders. We talked about the importance of offering convenience and giving your customers the personal touch.

This time, I want to take things in a bit of a different direction.

Growth is by far one of the most important parts of achieving success in any industry.

Catering is no exception to this rule. In fact, in the saturated food services market, you should always be expanding your horizons and growing your customer base.

Does "no" mean "no"? Not in selling catering.

Time doesn’t stand still and neither do selling opportunities. Many a dollar are being flushed down your drain by squandering qualified leads.

You spend to get the prospect looking to feed five hundred guests to call you. That chunk of change would pay for a nice upgraded summer vacation. But you lose the deal. Now what?

Isn’t it funny that most people use their phones for everything and anything except talking?

SPOILER ALERT: You’ll want to read this entire article to see the two new enhancements we have in our catering software to greatly reduce catering sales friction.

Are you up for a little marketing experiment?

I want you to go to your bank and take out a large stack of fifty-dollar bills. Now go find a large ashtray or bowl and a lighter.

I wish I could take credit for that phrase, but “The fortune is in the follow-up” was first introduced to me by a prospect for our catering software.

That line has multiple applications, from closing a sale to customer service follow-up before and after the sale.

How many of your buying decisions have been made because of a friend’s referral? Electronics, cars, movies, restaurants, and vacation spots are just a small sample of purchases you may have made because of a friend or trusted colleague.

Personally, I bought every single one of the aforementioned because of a referral.