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Listening: The Number One Skill To Sell More Catering

Michael Attias Aug 23, 2017
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Can you hear me now?

This phrase made famous by the Verizon pitchman, now Sprint spokesman, was a genius way for Verizon to make consumers aware of their frustration with poor cell service.

Today, technology may make being heard better, but we have yet to figure out how to be better listeners.

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Knock Yourself Up or Knock Yourself Out

Michael Attias Jun 23, 2017
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“You can’t be just a little bit pregnant.”

This is one of my favorite sayings that sums up the way you should tackle all initiatives in your business.

Yesterday I had a consult call with a two-unit chain on the growth path. They were doing a nice six figures in catering. Considering they were only using on-site signs and flyers to promote it, they’re doing well.  They wanted some ideas about how to grow their catering sales, and there was a lot more they could be doing.

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The Dirtiest Job In Catering

Michael Attias May 25, 2017
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Twenty-four degrees Fahrenheit at 1am. Each warm breath billows into the deathly cold air like smoke from a vape pen. The trash cans I must man-handle into the dumpster drip the night’s garbage water all over my polyester busboy’s shirt; a stench impossible to totally remove with even multiple washings .
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What You Need To Invest To Build Catering Sales

Michael Attias Jan 11, 2017
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As we are all recovered from Christmas and the New Year, many of us have set goals or created resolutions. January is one of my busiest months, as operators realize catering can hold the key to more sales in 2017.

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How To Use An Explainer Video To Sell More Catering

Michael Attias Dec 8, 2016
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Seven seconds. That’s the time you have to grab the attention of a visitor to your website.

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Bad Cop For Halloween

Michael Attias Nov 2, 2016
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If you clicked on this week’s article hoping to see me dressed up as a bad cop for Halloween, I am sad to say no such thing happened.

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Focus On The Basics For Catering Success

Michael Attias Oct 19, 2016
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I think the last ten days have been all about the “basics” in my life.

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The One Trait That Predicts Catering Success

Michael Attias Sep 29, 2016
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As nice as it would be for every high school graduate to receive a college education paid for by Uncle Sam, I don’t believe that a degree equates to more catering business.

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How To Formulate A Foolproof Catering Marketing Plan

Michael Attias Sep 21, 2016
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As a lefty, I have always done things backwards. As a kid, I read magazines from back cover to the front reading the ads and skipping the articles.

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Catering Invoices:   Why You Should Extend Credit

Michael Attias Sep 14, 2016
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We are moving into the age of convenience. Today’s consumer is willing to pay a premium to have it delivered, have it done for them, or basically to just have it handled.

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