CaterZen

Catering Multipliers: The 17 No-Cost Laws of Catering Sales Growth

Michael Attias Aug 28, 2018
0

Yesterday I had a consult call with a pizzeria franchisor interested in helping her franchisees increase catering sales.

She asked me the silver bullet question: “Where can I get a list of all of the catering buyers in our markets?”

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Free BEO Templates Made Good and Plentiful

Michael Attias May 30, 2018
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If you read last week’s blog article, you know we have just released a Build-Your-Own Banquet Event Order Template tool we are giving away free to any clients on our Marketing Pro-Plus Catering Software.

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How To Formulate A Foolproof Catering Marketing Plan

Michael Attias May 28, 2018
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As a lefty, I have always done things backwards. As a kid, I read magazines from the back cover to the front, reading the ads and skipping the articles.

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Plastic Surgery For My Birthday?

Michael Attias May 23, 2018
6

Birthdays and milestone events like class reunions and weddings bring out a desire in many people to spruce themselves up with plastic surgery and other aesthetic services.

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How To Get The Perfect List of Catering Clients

Michael Attias May 21, 2018
2

In all of the catering consultations I do for prospective clients, I get one question asked more than any other, “How do I get a list of everyone in my city that orders catering?” 

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What A Madman Can Teach You About Business

Michael Attias Feb 28, 2018
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Lately I’ve been on a documentary kick. Usually I spend my time watching shows about chefs or the best food to eat in different cities.

But a few weeks ago I watched Madman: The Steve Madden Story. Unless you’ve been living under a rock, you know who he is. He is the shoe designer and founder of a chain of shoe stores with sales over a billion dollars a year.

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How To Catch The Catering Sales Bouquet

Michael Attias Feb 21, 2018
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Weddings represent a source of untapped income for the restaurateur. Besides the potential of catering the actual wedding ceremony, opportunities exist with bridal showers and rehearsal dinners.

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How To Reduce Catering Sales Friction

Michael Attias Jan 18, 2018
0

If I had to just pick one strategy to sell more catering, it would be sampling.

Whether it is a full blown mini-buffet for a committee working on a company picnic for two thousand, or a small tasting for four admins who order lunch for a law office, nothing beats sampling.

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Catered Lunch: The Salesperson’s Secret Weapon

Michael Attias Sep 27, 2017
1

Food is the original sales secret weapon. Think back to Eve tempting Adam with a bite of that sweet, delicious apple. 

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Do You Have the Space to Be Successful?

Michael Attias Sep 7, 2017
0

The last two weeks have been a little crazy for my kids, Jerrod and Jordyn, and me. Literally overnight, their mother decided to quit her job and sell her house - the home my kids were born and raised in.

Her newfound “retirement” left me scrambling to replace the low-cost health insurance her employer provided.

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